Analysis of Macroeconomic Factors in eCommerce:

Inflation and eBay's GMV

  • What is the impact of U.S. Inflation as measured by Consumer Price Index (CPI)
    on eBays Gross Merchandise Volume (GMV) (i.e. top-line growth) and revenue.

    Consumer Price Index (CPI) tracks the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.
    This basket includes items such as food, clothing, shelter, and medical care.
    For this analysis CPI will be a proxy for inflation

    Consumer Price Index (CPI) relationship with GMV from Q4 2019 to Q1 2024 seems to show a negative correlation however the sample size is too small to confirm with 90% certaintiy

    As CPI goes up (right) GMV trends down or as inflation goes up GMV trends down: CPI and GMV



    Interactive dashboard to further explore this data set.